HubSpot Data Enrichment Guide for Sales Teams (2025)

You’ve probably been there, staring at a contact record in HubSpot thinking, Who is this person? Is this info even right? You want to follow up, but you’re missing key details: job title, company size, maybe even their real name. 

So you dig through LinkedIn, Google, company websites… and suddenly, 45 minutes are gone.

That’s where data enrichment changes everything.

Imagine your CRM filling in those blanks for you. Job titles, LinkedIn profiles, company revenue – all pulled in automatically. No guessing, no Googling, no tabs all over your screen.

That’s why we’re here. 

In this guide, we’ll walk through how to make that your reality. You’ll learn how to:

1. Clean up messy records before enriching
2. Try tools like Generect to pull in fresh data
3. Set up HubSpot data enrichment workflows
4. Keep your data clean without constant babysitting
5. Avoid common issues like API limits and mismatched data

It’s not hard, but it works. Let’s get started with the foundation.

What is data enrichment, and why does it matter?

It’s Monday and your sales rep is about to call a lead. They’ve got a name, an email… and not much else. No company size, no job title, no clue if this person’s a good fit. That’s where data enrichment comes in.

Data enrichment means adding valuable, missing info to the contact records in your CRM: things like company size, industry, LinkedIn profiles, tech stack, or location. You’re basically turning raw data into something sales-ready.

Why does this matter for sales teams? Because better data = better decisions. When reps know more, they sell smarter. Enriched data helps you:

• Target the right accounts → focus on leads who actually match your ideal customer profile.
• Personalize outreach → say the right thing to the right person, at the right time.
• Convert faster → no more wasting time on unqualified leads.

And the best part? HubSpot makes it easy. You can enrich data automatically using its internal features or integrations with tools like Generect (we’ll show you the details a bit later).

Now that you know why enrichment matters, let’s get specific. What kind of data can you actually enrich inside HubSpot? But, before we dive too deep…

What types of data can be enriched in HubSpot?

Let’s make this super clear: enriched data is the fuel that powers smarter outreach, better targeting, and faster results. And in this section, you’ll see exactly what kind of data you can enrich in HubSpot, and how to actually do it without the tech headaches.

Here’s a quick breakdown of what types of HubSpot data enrichment matter most and where each one fits into your sales workflow.

Data type	What it includes	Why it matters	How to enrich HubSpot data
Contact data	Name, job title, email, LinkedIn, phone	Personalize your outreach, qualify faster	Forms, Generect, manual, or workflow enrichment
Company data	Industry, size, revenue, location, tech stack	Understand buying power and tailor messaging	HubSpot Insights, Generect, BuiltWith
Behavioral data	Page views, email clicks, form fills	Prioritize leads showing real-time interest	HubSpot tracking, Breeze, workflows
Intent signals	Tech changes, org growth, new funding, job promotions	Reach out when timing is right	Generect, custom alerts

And here are some details:

Contact data

Picture this: a lead fills out a form with just their name and email. Not super helpful, right? But once enriched, that bare-bones record turns into a full profile.

You can add:

• Job title = understand their role so you can tailor your pitch.
• LinkedIn or Twitter profiles (better both) = great for personalizing your intro.
• Company info = fill in missing org names or departments.

How to do it? Easy!

When someone submits a form, HubSpot’s built-in tools (like Breeze Intelligence) or integrations like Generect match their email and auto-fill missing details. Want to enrich existing contacts? You can do it manually or in bulk using workflows or import tools.

The result: every email or call feels relevant and personal, not generic.

Company data

Selling to someone? You need to know the company behind them. Enriching company records helps you tailor your outreach to match their world.

Add insights like:

• Industry = Tech, retail, finance? Your messaging should reflect that.
• Size & revenue = Are they a lean startup or a big enterprise?
• Tech stack = Know what tools they use (and where you fit in).
• Funding status = VC-backed or bootstrapped? That tells you a lot.

All you need is to use HubSpot’s default company insights, or connect tools like Generect and/or BuiltWith. These sync up automatically and pull in firmographic data, so you always know who you’re talking to and whether they’re a fit.

Behavior & intent data

This one’s about timing. You want to reach out when leads are already showing interest,  not days later.

Track things like:

• Page views = what content are they checking out?
• Form submissions = are they asking for a demo or downloading content?
• Email & content engagement = who’s clicking, reading, and watching?

You first step? Set up tracking in HubSpot. Then layer in tools like Breeze to surface high-intent behavior automatically. Leads visiting your pricing page five times? That’s your cue.

Your team gets alerts and can jump in while interest is still high. 

Here’s how to bring everything to life:

1. Turn on enrichment → go to HubSpot Settings → Data Management → Data Enrichment. Enable contact and company enrichment (automatic or manual).

2. Trigger enrichment:
   • New leads: Auto-enriched when they fill out a form.
   • Existing records: Enrich manually or in bulk via lists or workflows.
3. Overlay intent data → Use Breeze or similar tools (remember = Generect) to highlight leads with strong buying signals (e.g., repeat visits, pricing page views).
4. Prioritize & personalize → now you’re ready to:
   • Send relevant emails (“Saw you were checking out our demo page…”)
   • Focus on leads showing intent
   • Customize messages based on industry, role, or company size

Understanding the types of data is just the first step. Next, we’ll look at how HubSpot enriches this data using its built-in tools.

How does native HubSpot data enrichment work?

Until recently, HubSpot Insights quietly filled in company data like industry, revenue, and location using a company’s domain. It was free, and it worked in the background.

But as of March 17, 2025, Insights is being phased out.

Now enters Breeze Intelligence (we mentioned it a few times recently) = a more powerful, AI-driven data enrichment HubSpot-wise engine. It’s baked into HubSpot and gives you smarter, fresher data.

Here’s how it works for you:

• New records? Auto-filled as soon as they hit your CRM.
• Existing records? Breeze updates them monthly.
• Need control? You (or your Super Admins) can enrich HubSpot data manually or in bulk.

So, if you’ve been using workflows that rely on Insights, it’s time to review them and switch over to Breeze.

But, you might be wondering, “Where does all this info come from?” Breeze pulls from a mix of sources:

• Public websites and online profiles
• Trusted data feeds (think Clearbit-style data, but Breeze was a Clearbit)
• HubSpot’s own internal database

You don’t have to manage any of it because it just works in the background, constantly refreshing your records.

Once Breeze runs, HubSpot starts auto-filling useful properties for both contacts and companies.

For contacts:

• Job title and role
• Company name
• City, buying role, and lifecycle stage

For companies:

• Industry
• Annual revenue
• Company size
• Domain and location

Want to see the full list? Go to Settings → Data Enrichment → View properties to enrich. HubSpot shows you exactly what’s included.

Ready to start using Breeze? Here’s how to activate it:

1. Enable HubSpot data enrichment
   • Go to CRM Settings → Data Enrichment
   • Turn on auto-enrichment for both new and existing records
2. Choose your mode:
   • Automatic: Breeze enriches new leads as they arrive
   • Ongoing: Existing records are refreshed monthly

• Manual or bulk: Highlight any record(s) → Click “Enrich”

3. Monitor your credits → each enrichment costs a Breeze credit. You’ll see usage details in your account settings.
4. Check the results:
   • Open any contact or company record
   • Click the Intelligence tab
   • See enriched fields, site visits, and more

Using HubSpot’s native enrichment gives you real advantages:

• Clean tech stack → no third-party syncs or messy connectors
• Saves time → no need for manual research or a data entry team
• Faster results → updated records = smarter targeting and outreach

With Breeze running in the background, your sales team always works with up-to-date, context-rich records. 

No guesswork. No wasted effort.

Knowing how enrichment (data enrichment HubSpot-native!) works is great, but timing is everything. Let’s talk about when to enrich your records for the biggest impact. Speaking about timing, we think it the right time to talk about something…

When should records be enriched?

Timing matters with data enrichment. If you wait too long, your info goes stale. If you enrich too early, you might miss the full picture. So when should you enrich HubSpot data?

Let’s make it easy.

1. Enrich automatically, right when records are created

This is your default move. As soon as a new contact or company hits your CRM (via a form, chat, import, or integration), HubSpot can enrich the record instantly using Breeze Intelligence.

Why it matters? You start with a complete picture. That means better segmentation, faster qualification, and smarter follow-up, without lifting a finger.

The thing to keep in mind is that you need to make sure auto-enrichment is enabled in your settings.

2. Refresh records regularly

HubSpot Breeze data enrichment also updates existing records monthly. That’s important. People change jobs. Companies grow. Data gets old fast.

When this helps:

• Your sales cycle is long
• You rely on firmographics or roles that can change
• You’re revisiting leads from earlier campaigns

So…just set it and forget it. HubSpot handles this automatically once it’s turned on.

Enrich HubSpot data manually or in bulk = when you need extra control

Sometimes, you need to enrich HubSpot data on-demand, like before a big outreach push or when reviewing stale leads.

Two ways to do this:

• Manual enrichment: Open a record → click “Enrich”
• Bulk enrichment: Use HubSpot lists or workflows to select multiple records and update them all at once. Or consider using Generect to do it with the real-time data and native integration. 

Best for: data audits, campaign prep, or SDR list building.

So, here’s the sweet spot:

• Let HubSpot enrich new records automatically
• Let Breeze refresh older ones in the background
• Use manual or bulk enrichment with Generect when you need to take action fast

While HubSpot’s native enrichment can cover a lot, it’s not the only option. If you want more control, here are the best external tools that play nicely with HubSpot in 2025.

What are the best data enrichment tools in 2025?

Let’s explore the most powerful add-ons, what they do best, and why they matter.

1. Generect

Best for: Teams that want clean contact data directly injected into HubSpot without manual signup forms.

You’re using HubSpot. Your CRM is solid. But let’s be honest: keeping your contact data clean, fresh, and complete is a daily struggle. That’s where Generect steps in. It’s one of the best external tools for lead data enrichment for HubSpot in 2025, and it’s built for busy sales teams like yours.

Why you need Generect for HubSpot…here’s the hard truth: over 40% of CRM data goes stale every year. People change jobs. Emails bounce. Leads slip through the cracks. When your CRM is messy, deals die quietly. Generect changes that.

Think of it as your CRM’s personal assistant = always watching for gaps, always filling in the blanks. It connects directly with HubSpot to keep your leads up-to-date and sales-ready.

Here’s exactly how Generect helps your sales team stay ahead:

1. Define your perfect prospect → Start by telling Generect who you want to target. You can filter by job title, industry, location, company size, and more. It syncs beautifully with your HubSpot lead scoring system, so only high-fit leads make it through.
2. Let Generect do the digging → No more scrolling through LinkedIn or buying outdated lead lists. Generect uses AI to scrape real-time data from the web and find verified contacts who match your ideal customer profile.
3. Fill in the blanks automatically → Got leads in HubSpot already? Generect enriches them instantly. Missing emails, outdated titles, incomplete records…it patches everything with GDPR-compliant data enrichment. You get full contact profiles without lifting a finger.
4. Send leads straight to HubSpot → With one click, new and enriched contacts are pushed into HubSpot. No copy-pasting. No CSV imports. Just clean, complete data ready for outreach.
5. Close more deals → Now you’re ready to go. Your marketing automation workflows kick in, your emails get more replies, and your reps spend less time searching and more time selling.

So, let’s say your sales team targets marketing managers at mid-sized SaaS companies. 

Instead of guessing who’s who, Generect finds verified decision-makers in real time and sends them straight into HubSpot, complete with job titles, emails, LinkedIn profiles, and company info. Your rep gets notified, opens the contact record, and sends a personalized email, all within minutes. 

That’s personalized outreach in HubSpot, minus the grunt work. Ready to try? 

Generect doesn’t stop at HubSpot. It also integrates with tools you already use = like email outreach platforms and LinkedIn automation tools. That means your sales and marketing teams stay aligned across the entire funnel. Fewer silos, more wins.

Bottom line? If you’re serious about HubSpot CRM data enhancement, Generect is a no-brainer. It’s fast, accurate, and built to help you sell more with less effort.

We truly believe Generect, combined with lead data enrichment for HubSpot, gives you everything you need, but if you’re exploring other options, here are just a few worth checking out.

2. Hublead (LinkedIn ↔ HubSpot)

Best for: SDRs at small-to-mid-sized businesses who aren’t using Sales Navigator.

If you’re living in LinkedIn every day, Hublead is a game changer. It’s a Chrome extension that lets you import LinkedIn profiles, connections, and even message threads straight into HubSpot, with one click.

How to use it:

• Install the Chrome extension
• Connect your HubSpot account
• While browsing LinkedIn, hit “Add/Enrich”
• Boom – contact added and enriched in your CRM

3. LinkedIn Sales Navigator

Best for: Sales Hub Pro or Enterprise users with advanced Sales Navigator licenses.

For teams with more budget and structure, Sales Navigator offers a robust two-way sync. You can view LinkedIn profiles directly in HubSpot, log InMails, and sync messaging activity.

How to use it:

• Install the integration from the HubSpot Marketplace
• Connect each rep’s Navigator account
• Use LinkedIn data inside contact and company records

4. ZoomInfo

Best for: Enterprise sales teams focused on complex accounts.

Need detailed org charts, funding rounds, or decision-maker data? ZoomInfo has it. It enriches contacts and companies with deep firmographics, intent signals, and buying committee insights.

How to use it:

• Add the ZoomInfo app via the HubSpot Marketplace
• Map the fields you want to sync
• Enable enrichment on inbound leads

5. Apollo

Best for: Sales teams who want one tool for both prospecting and follow-up.

Apollo combines enrichment, email sequencing, and list building in one platform. You can sync it with HubSpot using native integrations or via Zapier-style tools.

How to use it:

• Choose between Apollo’s native connector or use automation tools like Albato or Zapier
• Sync leads into HubSpot, enrich them, and track engagement

6. BuiltWith

Best for: Tech sales teams who tailor pitches based on existing tools.

BuiltWith adds technographic data to your CRM: basically, what tools a company is already using. This is gold if you sell software or tech services.

How to use it:

• Install from the HubSpot App Marketplace or connect via API
• Auto-populate company tech fields in HubSpot

7. Datagma

Best for: Teams that need specialized or AI-powered enrichment.

Datagma is newer and less documented, but it appears to focus on specific firmographic or intent-driven data. If you’re after custom insights or niche industry data, this may be worth exploring.

How to use it:

• Search Datagma in the HubSpot Marketplace
• Follow setup instructions from the app listing

8. Zapier (and other iPaaS)

Best for: Teams that want flexible, tailored HubSpot data enrichment integration without developers.

Finally, if none of the above tools fit perfectly, tools like Zapier, n8n, or Make let you build custom workflows between HubSpot and hundreds of apps…no coding needed.

How to use it:

• Pick a prebuilt template (like “Apollo → HubSpot”)
• Customize the trigger (e.g. new contact in Apollo) and the action (e.g. create/update in HubSpot)
• Turn it on and let it run in the background

To help you choose, we’ve put together a quick comparison table so you can see how they stack up side by side.

Tool	Key feature	Ideal use case
Generect	Fast lead capture with verified email in real time	Inbound-heavy teams needing clean, auto-imported contacts AND outbound-heavy teams expecting deeply personalized outreach
Hublead	LinkedIn import & enrich	SMB SDRs using LinkedIn without Sales Navigator
LinkedIn Sales Navigator	InMail, profile insights, activity logging	Teams with paid Sales Hub & Navigator licenses
ZoomInfo	Firmographics + intent	Enterprises needing comprehensive, validated data
Apollo	Enrichment + sequences	Teams wanting all-in-one outreach & data tool
BuiltWith	Technographics	Sellers tailoring offers based on tech stack
Datagma	Niche data / AI enrichment	Companies needing specialized dataset
Zapier / iPaaS	Workflow automation	Flexible team setups integrating various apps

Now that you’ve seen the options, here’s a simple checklist to help you figure out which tool is the right fit for your sales team:

1. Define your goal → What do you need most? Email accuracy, technographic insights, LinkedIn syncing?
2. Match the tool → Check the table to see which fits your need.
3. Install and configure → Head to HubSpot Marketplace or install a Chrome extension.
4. Map data smartly → Ensure key properties (e.g., email, job title, tech stack) sync correctly.
5. Test & refine → Import a few records, review results, adjust mapping or filters.
6. Train your team → Show reps how to use new insights daily, like InMail from HubSpot, or enriching contacts mid-LinkedIn.

Tools are great, but budgets matter. Let’s break down what enrichment costs across platforms and how credit systems actually work.

How much does enrichment cost and how are credits managed?

Let’s talk about the part nobody loves but everybody needs to know: costs. While HubSpot’s enrichment features aren’t free, they’re pretty straightforward and easy to manage. If you know how the credit system works.

Here’s how to keep your budget in check while still getting rich, usable data.

HubSpot uses one pool of credits for all AI features, including Breeze Intelligence and Customer Agent. Enrichment runs on these credits.

Here’s the breakdown:

• Each enriched record costs 10 credits. So enriching 100 contacts = 1,000 credits.
• Credits included by plan (per month):
  • Starter: 500 credits
  • Professional: 3,000 credits
  • Enterprise: 5,000 credits
• Running low? You’ll be prompted to buy more. Packs start around $10 for 1,000 credits.
• Reset cycle: Credits refresh monthly on your billing date. They don’t roll over, so use them wisely.
• How to check usage: Go to Account & Billing → Usage & Limits. HubSpot alerts you at 75%, 85%, and 90% to prevent surprises.

As a pro tip: = in settings, set a rule to pause enrichment automatically when you’re close to the limit.

To keep your credits from vanishing too fast:

• Check balances monthly
• Set enrichment caps so reps don’t burn through credits
• Train your team to bulk enrich only qualified leads, not the whole database
• Consider using Generect as your main enrichment tool. Its smart filtering and verified data help you save credits by enriching only what counts.

Think of enrichment like fuel. Use it to drive high-value activity, not just fill in every record “just in case.”

Not sold on HubSpot’s model? Let’s look at how other tools price enrichment:

Tool	Pricing model	Starting cost	Key features	Best for
Generect	Pay-as-you-go	$0 (free searches)	$0.03 per valid email, $0.02 per export. $5 free credit. Real-time verified data.	Teams of all sizes that want flexibility and control over spend
HubSpot (Breeze)	Credit-based add-on	$30 for 100 credits	Native to HubSpot, simple to activate, but limited control over usage.	HubSpot users needing basic enrichment
Apollo	Subscription-based	~$49/user/month	Enrichment + outreach + basic HubSpot sync. Good for volume users.	Small teams doing cold outreach
ZoomInfo	Annual contract	~$15,000/year	Enterprise-level data, intent signals, deep integrations.	Large sales orgs with complex needs

We think it’s better to try rather than just speak about something..

Still unsure which tool fits your team best? You’re so doubtful. Just kidding!

Let’s break it down by common sales scenarios,so you can see exactly which option makes the most sense based on how you work and what you need.

Scenario	Best option	Why it works
Small team, low volume	HubSpot Starter + auto-enrich AND Generect	Simple, affordable, and easy to manage
Scaling SMB, bulk enrichment needed	Breeze credit packs, Generect	Flexible and scalable as your lead volume grows
Need outreach + enrichment	Generect	Combines both in one tool
Deep org data + intent signals	Generect	Pricey, but unmatched for enterprise-level targeting

A few simple habits can help you save a lot over time:

• Be strategic: Don’t enrich every lead. Focus on active prospects or high-intent segments.
• Set limits: Use HubSpot’s “pause after credit cap” feature to avoid runaway costs.
• Track monthly trends: Monitor usage and adjust your credit plan before you hit a wall.
• Mix and match: Use HubSpot for everyday enrichment, and layer in Apollo or ZoomInfo for more advanced needs. Just keep an eye on which tool is using what.

Once you know the cost, the next step is building a workflow that saves time and avoids waste. Here’s how to set it up inside HubSpot.

How do you build an enrichment workflow?

Before you start enriching your HubSpot data, you need a clean slate. Think of it like painting a wall: you wouldn’t start before scraping off old paint, right?

Step 1: Audit and clean your CRM

Start by reviewing your existing contacts and companies. Look for duplicates, outdated info, and incomplete records. HubSpot’s built-in deduplication tool is a good starting point – use it to merge duplicates quickly.

Also, scan for fake email addresses (like [email protected]) and outdated job titles. Clear out junk so you’re not enriching garbage.

Step 2: Choose the right data enrichment tools for HubSpot

There’s no one-size-fits-all here. Ask yourself:

• Do you need firmographics (like industry, size, revenue)?
• Or are you after contact-level data (job titles, phone numbers, LinkedIn profiles)?

If you’re focusing on B2B, tools like Generect work well with HubSpot. Want free or simpler options? Try HubSpot’s own enrichment properties or use integrations via Zapier.

Pick tools that integrate directly into your CRM. That saves time and avoids copy-pasting.

Step 3: Set up enrichment workflows

Now, automate the magic.

Start by creating auto-enrich triggers:

• When a contact fills out a form
• When a new company is added
• When a deal reaches a specific stage

Use HubSpot Workflows to kick off enrichment based on those triggers. For example, when a lead fills out a demo request, you can auto-enrich their company info and route them to the right sales rep.

Also build in manual checks:

• Set reminders for reps to confirm key data (like direct dials or LinkedIn profiles)
• Create task queues or Slack alerts for human review when auto-enrichment doesn’t find enough info

By combining automation with light manual oversight, you’ll get a reliable, scalable enrichment workflow that actually helps your sales team close faster.

You’ve got your enrichment workflow set up. Awesome! But what does that actually look like in action? Here’s a quick breakdown of the key components in a healthy, high-performing enrichment flow.

Step	What happens	Tools/Settings to use
New lead submits form	Contact is auto-enriched immediately	HubSpot Form + Breeze or Generect integration
Lead hits qualification score	Triggers further enrichment or routing	Lead scoring rules + workflows
Manual check by rep	Rep fills in missing data or flags record	Task queue, Slack alerts, or HubSpot task
Weekly bulk enrichment	Batch update for incomplete records	HubSpot Lists + Manual enrich or Generect bulk sync
Alerts for stale data	Reps alerted to re-verify records with old info	Workflows + contact date filters

Okay, you might be ready to put this into action…

A good workflow is a strong foundation. But to keep your CRM healthy long-term, you’ll need to follow a few key best practices.

What are best practices for keeping data clean?

So, you’ve enriched your CRM data; great start! But clean data doesn’t stay clean forever. People change jobs, emails go stale, and duplicates creep in when no one’s looking. Keeping your data fresh takes regular attention.

Here’s how to stay on top of it without drowning in admin work.

Build a simple audit routine

Don’t wait until things get messy. Set a recurring schedule to review your CRM. Monthly or quarterly works for most teams. Start small: pick one segment at a time. For example, check all leads added in the last 30 days.

Look for missing fields, outdated job titles, or incomplete company info. HubSpot’s filters and custom views make this easy to scan.

Handle duplicates early and often

Duplicates confuse your sales reps and mess with your reports. Use HubSpot’s deduplication tool regularly. It catches exact and fuzzy matches.

You can also set up alerts when a contact or company is added with a matching domain or email. This helps your team merge records before things spiral.

Keep an eye on stale data

Not all bad data is obvious. People get promoted, change companies, or ditch old emails. Watch for signals:

• Email bounces
• No engagement for 6+ months
• Sudden drop in open rates

When you spot these, take action. Use workflows to flag stale contacts or enroll them in reactivation campaigns. Or even better – automate updates with tools that track job changes and contact updates.

Cleaning data isn’t a one-time thing. It’s a habit. But if you build it into your workflow and make it part of your team’s routine, it becomes way less painful.

You’ve got the basics down, but what’s next? Let’s look at the trends that are shaping the future of data enrichment in 2025 and beyond.

What future trends are shaping data enrichment?

Data enrichment isn’t standing still and neither should you. The way sales teams gather and update data is changing fast. What worked last year might feel slow or outdated today.

Let’s look at the key trends shaping enrichment in 2025 and how you can use them to stay ahead.

Trend	Why it matters	How to act on it
Real-time enrichment	Follow up instantly while leads are hot	Use Generect or HubSpot Breeze data enrichment on form fills
Signal-based timing	Reach out when buyers are ready, not just active	Track pricing page views, job changes, tech shifts
AI-assisted data scoring	Prioritize what matters most	Use Generect filters + HubSpot lead scoring
Minimalist stacks	Fewer tools, deeper integrations	Use multi-function tools like Generect + HubSpot
Sales + marketing alignment	Everyone works from the same enriched source of truth	Shared workflows, enrichment properties, and dashboards

Of course, no system is perfect. Before you scale your enrichment efforts, here are some challenges to plan for, and how to handle them.

What challenges should teams expect?

Data enrichment is powerful, but it’s not always smooth sailing. If you’re running enrichment in HubSpot, there are a few common bumps to watch out for. Knowing what to expect helps you avoid headaches later.

Let’s break down two of the big ones.

1. Juggling multiple data sources

Using more than one enrichment tool? You’re not alone. Many teams blend tools like Generect for company insights and for LinkedIn data plus Phantombuster for lead scraping.

But here’s the problem: what happens when two tools give you different info?

Keeping everything in sync is tricky. You might end up with conflicting job titles or outdated company names if data isn’t managed carefully.

Here’s how to stay in control:

• Choose a primary source of truth = decide which tool overrides the others.
• Use HubSpot’s property history to track changes.
• Set clear rules in your workflows (e.g., only update a job title if the field is blank or older than 90 days).

2. Watching your API limits and credits

Most data enrichment tools for HubSpot charge by the credit or have API limits. If you’re enriching every new contact, you’ll hit those caps fast and your team might not even notice until things stop working.

Here’s how to manage it:

• Set up enrichment triggers carefully = only enrich leads who meet certain criteria (like form fills or specific lifecycle stages).
• Monitor usage in your integrations dashboard.
• Use batch enrichment for big imports instead of triggering enrichment one-by-one.

Smart enrichment isn’t about using every tool all the time. No-no-no. It’s about using the right data, at the right time, in the right way.

Once you’ve tackled the challenges, it’s time to focus on the payoff: helping your sales reps close more deals with less guesswork. Let’s talk about how to make that happen.

You’ve seen the tools, the strategies, and the road ahead. Let’s wrap it all up and talk about what to do next to put this guide into action.

What you’ve learned + why Generect matters

Enriching your HubSpot data isn’t just about having more info. It’s about giving your sales team what they need to work smarter, not harder.

With the right setup, you’ll:

• Cut down on manual research
• Spot high-quality leads faster
• Personalize outreach with confidence

Start by cleaning your CRM, testing tools like Generect, and building simple workflows that grow with your team. Don’t try to do everything at once…just take the first step.

Sales in 2025 will move fast. The teams who win will be the ones with clean, real-time, and smart data at their fingertips. That can be you.

So why wait? Fire up your HubSpot, run a Generect with its free pricing tier, and start enriching. Your future pipeline will thank you.